Consumer behavior change at the base of the pyramid: Bridging the gap between for-profit and social responsibility strategies-Reference-Cited by-同舟云学术

Consumer behavior change at the base of the pyramid: Bridging the gap between for-profit and social responsibility strategies

Author:

Jones Christensen Lisa¹,Siemsen Enno²,Balasubramanian Sridhar³

Affiliation:

1. Strategy and Entrepreneurship; Kenan-Flagler Business School, University of North Carolina at Chapel Hill; Chapel Hill North Carolina U.S.A.

2. Supply Chain and Operations Management; Carlson School of Management, University of Minnesota; Minneapolis Minnesota U.S.A.

3. Marketing; Kenan-Flagler Business School, University of North Carolina at Chapel Hill; Chapel Hill North Carolina U.S.A.

Funder

Procter & Gamble

Publisher

Wiley

Subject

Strategy and Management,Business and International Management

Reference34 articles.

2. The psychology of sunk cost;Arkes;Organizational Behavior and Human Decision Processes,1985

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