Relationship Banking in Practice: Perspectives from Retired and Serving Retail Branch Managers

Author:

Durkin Mark1,Kerr Roisin1

Affiliation:

1. School of Marketing; Ulster University; UK

Publisher

Wiley

Subject

Finance,General Business, Management and Accounting

Reference64 articles.

1. Abram , H. 1995

2. Aiken A. 2012 www.eadt.co.uk/business/features/analysis_time_for_a_return_to_old_style_banking_1_1506190

3. The relationship between service quality and retention within the automated and traditional contexts of retail banking;Al-Hawari;Journal of Service Management,2009

4. Industrial marketing: Trappings versus substance;Ames;Harvard Business Review,1970

5. Bank marketing - myth or reality?;Baker;The International Journal of Bank Marketing,1993

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