Communication‐based Attribute Inference
Author:
Affiliation:
1. University of California
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1183
Reference34 articles.
1. Broadcasting and Narrowcasting: How Audience Size Affects What People Share
2. A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
3. Theory versus Data in Prediction and Correlation Tasks
4. The Effect of Need for Uniqueness on Word of Mouth
5. When, Why, and How Controversy Causes Conversation
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