How social, environmental, and economic CSR affects consumer-perceived value: Does perceived consumer effectiveness make a difference?
Author:
Affiliation:
1. Faculty of Economics, Department of Marketing; University of Valencia; Valencia Spain
2. Faculty of Economics, Department of Management J. J. Renau Piqueras; University of Valencia; Valencia Spain
Funder
Generalitat Valenciana
Publisher
Wiley
Subject
Management, Monitoring, Policy and Law,Strategy and Management,Development
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/csr.1490/fullpdf
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5. Does corporate social responsibility really add value for consumers?
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