Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making
Author:
Affiliation:
1. UTS Business School UTS Sydney Sydney New South Wales Australia
2. UNSW Business School UNSW Sydney Sydney New South Wales Australia
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1994
Reference63 articles.
1. Assessing marketing performance: don't settle for a silver metric
2. Analyzing proprietary, private label, and non-brands in fresh produce purchases
3. Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?
4. The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories
5. Brand co-creation in multichannel media environments: a narrative approach
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. A data-driven decision-making readiness assessment model: The case of a Swedish food manufacturer;Decision Analytics Journal;2024-03
2. Research on Digital Media Content Production and Dissemination Mode Based on Artificial Intelligence;Applied Mathematics and Nonlinear Sciences;2024-01-01
3. The way of using digital media based on artificial intelligence technology and the path of creation;Applied Mathematics and Nonlinear Sciences;2024-01-01
4. Dashboard for Narrating to Policymakers the Urgency of Preparedness for Chronic Climate Crisis;2024
5. Design of Sentiment Analysis Framework of Digital Media Short Text Based on Multi-pattern Sentiment Lexicon;Scalable Computing: Practice and Experience;2023-09-10
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3