A cross-cultural analysis of print advertising targeted to Hispanic and non-Hispanic American consumers

Author:

Singh Nitish,Bartikowski Boris

Publisher

Wiley

Subject

Political Science and International Relations,Geography, Planning and Development,Business and International Management

Reference76 articles.

1. Business advertising appeals as mirror of cultural dimensions: A study of eleven countries;Albers-Miller;Journal of Advertising,1996

2. Culture and Web communications;Baack;Journal of Business Research,2007

3. Traditionalism in a modern setting: A comparison of Anglo- and Mexican-American value orientations;Chandler;Human Organization,1979

4. Cultural values reflected in Chinese and U.S. television commercials;Cheng;Journal of Advertising Research,1996

5. Cultural values reflected in theme and execution: A comparative study of U.S. and Korean television;Cho;Journal of Advertising,1999

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