Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials-Reference-Cited by-同舟云学术

Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials

Published:1999-12 Issue:4 Volume:28 Page:59-73
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Cho Bongjin,Kwon Up,Gentry James W.,Jun Sunkyu,Kropp Fredric

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference84 articles.

1. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

2. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

3. Pollay, Richard. “Advertising Themes and Cultural Values: A Comparison of U.S. and Japanese Advertising,”. Proceedings. Edited by: Moon, K. C. and Chan, T. C. pp.11–20. Hong Kong: Academy of International Business.

4. MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING

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