Why Do Responses to Age-Based Marketing Stimuli Differ? The Influence of Retirees’ Group Identification and Changing Consumption Patterns-Reference-Cited by-同舟云学术

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Why Do Responses to Age-Based Marketing Stimuli Differ? The Influence of Retirees’ Group Identification and Changing Consumption Patterns

Published:2014-09-10 Issue:10 Volume:31 Page:914-931
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Wolf Friedemann¹,Sandner Philipp¹,Welpe Isabell M.¹

Affiliation:

1. Technische Universität München (TUM)

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference61 articles.

1. Life-cycle prices and production;Aguiar;American Economic Review,2007

2. Life status changes and changes in consumer preferences and satisfaction;Andreasen;Journal of Consumer Research,1984

3. Cognitive age: A nonchronological age variable;Barak;Advances in Consumer Research,1981

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