The evolving sophistication of ambush marketing: A typology of strategies

Author:

Chadwick Simon,Burton Nicholas

Publisher

Wiley

Subject

Political Science and International Relations,Geography, Planning and Development,Business and International Management

Reference34 articles.

1. Sponsorship: From management ego trip to marketing success;Crimmins;Journal of Advertising Research,1996

2. Sponsorship ambushing in sport;Crompton;Managing Leisure,2004

3. Ambush marketing: More than just a commercial irritant;Hoek;Entertainment Law,2002

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