1. Ambush marketing via social media: The case of the three most recent Olympic Games;Abeza, G.,2021
2. Theory and social media in sport studies;Abeza, G.,2022
3. IOC relaxes rule on athletes, sponsors at Olympics,2015
4. Social media engagement as a metric for ranking U.S. Olympic athletes as brand endorsers;Brison, N.,2021
5. Exploring user sentiment analysis towards sponsorship and ambush marketing;Burton, N.,2018