Affiliation:
1. Ghana Institute of Management and Public Administration (GIMPA)
Subject
Political Science and International Relations,Geography, Planning and Development,Business and International Management
Reference80 articles.
1. Positioning your product;Aaker;Business Horizons,1982
2. Business strategy, organisational culture, and market orientation;Appiah-Adu;Thunderbird International Business Review,1998
Cited by
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