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Effects of brand personality on brand trust and brand affect

  • Published:2010-06-10 Issue:7 Volume:27 Page:639-661
  • ISSN:0742-6046
  • Container-title:Psychology and Marketing
  • language:en
  • Short-container-title:Psychol. Mark.

Author:

Sung Yongjun,Kim Jooyoung

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference67 articles.

1. Viewer perceptions of prime-time television advertising;Aaker;Journal of Advertising Research,1981

2. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

3. The malleable self: The role of self-expression in persuasion;Aaker;Journal of Marketing Research,1999

4. A brand as a character, a partner and a person: Three perspectives on the question of brand personality;Aaker;Advances in Consumer Research,1995

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