Effects of brand awareness and feminist message level in femvertising: An experimental study

Author:

Koç FatihORCID,Efendioğlu İbrahim HalilORCID,Özkan BekirORCID,Uğurtan HazalORCID,Baran TamerORCID

Publisher

Elsevier BV

Reference80 articles.

1. Championing women’s empowerment as a catalyst for purchase intentions: Testing the mediating roles of OPRs and brand loyalty in the context of femvertising;Abitbol;International Journal of Strategic Communication,2019

2. Consumer location and ad type preferences as predictors of attitude toward femvertising;Abitbol;Journal of Social Marketing,2020

3. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects;Åkestam;Psychology & Marketing,2017

4. Gender stereotypes in advertising have negative cross-gender effects;Åkestam;European Journal of Marketing,2021

5. A conceptual paper on understanding the perception of Malaysian female consumers on ‘Femvertising’;Azmi;Jurnal Komunikasi Borneo (JKoB),2022

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