The personalized context-aware mobile advertisement system using a novel approaching detection method over cellular networks
Author:
Affiliation:
1. Department of Computer Science and Information Engineering; National Cheng Kung University; Tainan Taiwan
Funder
National Science Council of the Republic of China Taiwan
Publisher
Wiley
Subject
Software
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/spe.2208/fullpdf
Reference24 articles.
1. Huang C-M Yang C-C Tseng C-Y A telematics service discovery platform using the distributed peer-to-peer networking system 2012 10.1002/spe.2125
2. Ubiquitous advertising: The killer application for the 21st century;Krumm;IEEE pervasive computing,2011
3. eMarketer http://www.emarketer.com/Article.aspx?R=1007683 2010
4. Rowinski D http://www.readwriteweb.com/mobile/2011/08/research-mobile-ad-inventory-c.php 2011
5. Lunden I http://techcrunch.com/2012/02/17/analyst-facebook-will-make-1-2-billion-annually-from-mobile-ads/ 2012
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