Attracting new customers to loyalty programs: The effectiveness of monetary versus nonmonetary loyalty programs-Reference-Cited by-同舟云学术

Attracting new customers to loyalty programs: The effectiveness of monetary versus nonmonetary loyalty programs

Published:2017-06-28 Issue:6 Volume:16 Page:e113-e124
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Ruzeviciute Ruta¹^ORCID,Kamleitner Bernadette¹

Affiliation:

1. Institute for Marketing and Consumer Research; Vienna University of Economics and Business; Welthandelsplatz 1, D2 1020 Vienna Austria

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference53 articles.

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4. Developing an effective customer loyalty program;Berman;California Management Review,2006

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