Consumer Risk-reduction Behavior and New Product Purchases
Author:
Affiliation:
1. Charles H. Dyson School of Applied Economics and Management; Cornell University; Ithaca NY USA
2. Morrison School of Agribusiness, W. P. Carey School of Business; Arizona State University; AZ USA
Publisher
Wiley
Subject
Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management
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