1. Marketing and Consumer Behaviour Group Wageningen University Wageningen, Gelderland Netherlands
2. Department of Biology, Agriculture and Food Sciences National Research Council Rome Italy
3. Department of Chemistry and Biochemistry University of Agricultural Sciences and Veterinary Medicine Cluj‐Napoca Romania
4. Federal Research Centre for Cultivated Plants Julius Kühn‐Institut Quedlinburg Germany
5. Lancaster Environment Centre Lancaster University Lancaster Lancashire UK
6. Division of Agricultural & Environmental Sciences University of Nottingham, Sutton Bonington Campus Loughborough Leicestershire UK
7. Health Systems Collaborative, Centre for Tropical Medicine and Global Health University of Oxford Oxford UK
8. Department of Plant Biotechnology and Bioinformatics Ghent University Ghent Belgium
9. VIB – UGENT Center for Plant System Biology Zwijnaarde Belgium
10. ‘Plants for the Future’, European Technology Platform Brussels Belgium
11. Euroseeds Brussels Belgium