Can you market God? A case study of the ‘God Speaks’ social marketing campaign-Reference-Cited by-同舟云学术

Can you market God? A case study of the ‘God Speaks’ social marketing campaign

Published:2010-07-28 Issue:4 Volume:15 Page:324-338
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Lancendorfer Karen M.,Reece Bonnie B.

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.401/fullpdf

Reference69 articles.

1. The brand positioning and image of a religious organisation: an empirical analysis;Abreu;International Journal of Nonprofit and Voluntary Sector Marketing,2006

2. American Legacy Foundation 2003 American Legacy Foundation Garners Grand EFFIE for ‘Infect Truth®’ Campaign http://www.americanlegacy.org/933.aspx

3. Marketing social marketing in the social change marketplace;Andreasen;Journal of Public Policy & Marketing,2002

4. Atkin C 2002 Impact of public service advertising: research evidence and effective strategies Kaiser Family Foundation. http://www.kff.org/entmedia/loader.cfm?url=/commonspot/security/getfile.cfm&PageID=14909

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