Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective
Author:
Affiliation:
1. Institute of Business, Industry and Leadership University of Cumbria Carlisle UK
2. Northumbria University Newcastle upon Tyne UK
3. London School of Commerce London UK
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21470
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