Do Brand Advertising Spillovers Matter?-Reference-Cited by-同舟云学术

Do Brand Advertising Spillovers Matter?

Published:2014-12-19 Issue:2 Volume:31 Page:229-242
ISSN:0742-4477
Container-title:Agribusiness
language:en
Short-container-title:Agribusiness

Author:

Li Xun¹,Lopez Rigoberto A.²

Affiliation:

1. School of Economics and Management; Wuhan University; Luojia Hill Wuhan China 430072

2. Department of Agricultural and Resource Economics; University of Connecticut; 301 Wilfred B. Young Bldg., 1376 Storrs Road Unit 4021 Storrs CT 06269-4021

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Geography, Planning and Development,Food Science

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/agr.21405/fullpdf

Reference45 articles.

1. Reciprocal spillover effects: A strategic benefit of brand extensions;Balachander;Journal of Marketing,2003

2. A theory of demand with variable consumer preferences;Basmann;Econometrica,1956

3. Evaluating excise taxes: The need to consider brand advertising;Berning;Choices, 3rd Quarter,2011

4. Advertising soft drinks to children: Are voluntary restrictions effective;Berning;Agribusiness,2013

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