Effects of local and national advertising across brands: the case of yogurt in China-Reference-Cited by-同舟云学术

Effects of local and national advertising across brands: the case of yogurt in China

Published:2020-07-16 Issue:4 Volume:64 Page:1260-1281
ISSN:1364-985X
Container-title:Australian Journal of Agricultural and Resource Economics
language:en
Short-container-title:Aust J Agric Resour Econ

Author:

Chen Bo¹^ORCID,Hu Wuyang²^ORCID,Zhou Qingjie³

Affiliation:

1. College of Economics and Management Huazhong Agricultural UniversityHongshan District 1 Shizishan St. Wuhan Hubei430070 China

2. Department of Agricultural, Environmental, and Development Economics Ohio State University 232 Agricultural Administration Building, 2120 Fyffe Road Columbus Ohio43210 USA

3. School of Economics Beijing Technology and Business University (BTBU) 33 Fucheng Road, Haidian District Beijing102488 China

Funder

The Fundamental Research Funds for the Central Universities

Capital Circulation Research Base, China

Publisher

Wiley

Subject

Economics and Econometrics,Agricultural and Biological Sciences (miscellaneous)

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/1467-8489.12396

Reference47 articles.

1. Estimating Threshold Effects of U.S. Generic Fluid Milk Advertising

2. Tobit models: A survey

3. A Simple Theory of Advertising as a Good or Bad

4. Consumers’ acceptance and preferences for nutrition-modified and functional dairy products: A systematic review

5. A Hedonic Valuation of Health and Nonhealth Attributes in the U.S. Yogurt Market

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