Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice-Reference-Cited by-同舟云学术

Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice

Published:2015-01-09 Issue:3 Volume:29 Page:350-359
ISSN:0888-4080
Container-title:Applied Cognitive Psychology
language:en
Short-container-title:Appl. Cognit. Psychol.

Author:

Streicher Mathias C.¹,Estes Zachary²

Affiliation:

1. Department of Strategic Management, Marketing & Tourism; University of Innsbruck; Austria

2. Department of Marketing; Bocconi University; Milan Italy

Publisher

Wiley

Subject

Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Experimental and Cognitive Psychology

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