Reinforcement learning behaviors in sponsored search-Reference-Cited by-同舟云学术

Reinforcement learning behaviors in sponsored search

Published:2016-02-05 Issue:3 Volume:32 Page:358-367
ISSN:1524-1904
Container-title:Applied Stochastic Models in Business and Industry
language:en
Short-container-title:Appl. Stochastic Models Bus. Ind.

Author:

Chen Wei¹,Liu Tie-Yan¹,Yang Xinxin²

Affiliation:

1. Microsoft Research; Beijing China

2. Academy of Mathematics and Systems Science, Chinese Academy of Sciences; Beijing China

Publisher

Wiley

Subject

Management Science and Operations Research,General Business, Management and Accounting,Modeling and Simulation

Reference15 articles.

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2. Position auctions;Varian;International Journal of Industrial Organization,2007

3. Strategic bidder behavior in sponsored search auctions;Edelman;Decision Support Systems,2007

4. Reddy SSS Narahari Y Bidding dynamics of rational advertisers in sponsored search auctions on the web ACODS'07: Proceedings of the International Conference on Advances in Control and Optimization of Dynamical Systems Bangalore, India 2007

5. Cary M Das A Edelman B Giotis I Heimerl K Karlin AR Mathieu C Schwarz M Greedy bidding strategies for keyword auctions Proceedings of the 8th ACM Conference on Electronic Commerce San Diego, CA, USA 2007 262 271

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