1. Bidding patterns in search engine auctions;Asdemir,2005
2. Paid placement strategies for Internet search engines;Bhargava,2002
3. The Atlas Rank Report: How Search Engine Rank Impacts Traffic;Brooks,2004
4. The Atlas Rank Report, Part 2: How Search Engine Rank Impacts Conversions;Brooks,2004
5. Multipart pricing of public goods;Clarke;Public Choice,1971