Strategy Development and Deployment in Private Universities – A Case of Srinivas University, India

Abstract

Purpose: The design and implementation of strategies in Universities provide formal and informal arrangements to coordinate academic and administrative planning and implementation in order to achieve its objectives. It also provides a sophisticated learning atmosphere wherein students can develop and improve their leadership and teamwork skills, creativity and intellectual powers, and passion in learning by providing a high standard in imparting education. Methodology: An exploratory research design is used to conduct a case study. The necessary information is gathered from the literature review. The Google Scholar search engine is used to conduct a literature review in order to establish a strong conceptual framework for this article. Results & Outcome: To be a leader among universities and to develop students who emerge as leaders with competence, conscience, and compassion by providing them with a solid education and high ethical and professional standard. Strategies employed by the University help students to mould academically empowered and job-ready professionals in different fields in society or industry. It also helps universities to contribute to the national building by developing a pool of trained human resources in various fields and allowing them to build and promote a more humane, just, and sustainable world for the future generation. Originality: A case study of analysing strategy development and deployment process in a University. Type of the Paper: Case Study & Analysis.