Affiliation:
1. Research Scholar, Institute of Management and Commerce, Srinivas University, Mangalore– 575001, India
2. Research Professor, Institute of Management and Commerce, Srinivas University, Mangalore, India
Abstract
Purpose: This study's main goal was to identify the crucial components and factors influencing the implementation of corporate responsibility initiatives by using the ABCD analysis framework to evaluate the advantages, benefits, constraints, and disadvantages of various issues pertaining to corporate responsibility initiative implementation.
Design: The researcher used the focused group interview method, in which participants opinions on matters about corporate responsibility initiatives in organisations were obtained by assigning measurements, which were then quantitatively analysed.
Findings: A quantitative analysis of the ABCD framework showed that favourable factors were given much more weight than benefit factors when it came to concerns with the actualization of corporate responsibility initiatives. It was discovered in particular that problems with establishing corporate responsibility activities have more advantages and benefits than disadvantages, demonstrating the effectiveness of such initiatives.
Originality value: This paper not only helps readers gain a thorough understanding of the various factors that affect corporate responsibility initiatives, but it also points the way towards developing measurement scales for implementing such initiatives in future studies. To increase employee productivity, academics, researchers, and HR policymakers can follow the recommendations from this study.
Paper Type: Empirical Research
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