Promoting Bangladesh Tourism through the Internet: Theoretical Perspectives and Empirical Evidence

Abstract

This study explores how the Internet helps promote tourism in Bangladesh. It has presented the applicability of the Internet in the promotional activities of the tourism industry in Bangladesh and also studied the present status of the usages of the Internet in its tourism promotional activities of the same. The advantages of Internet promotion in the contemporary tourism industry are also analyzed here in brief. The Internet can spread essential information about tourism destinations rapidly and their services at a lower cost. The Internet also helps build awareness, increase destination loyalty, allow flexibility of messages, ensure speedy information transfer and retrieval, and improve interactive relationships. The study also highlighted the limitations affecting the expansion of Internet usages in the tourism industry in Bangladesh. The paper concluded with some policy and strategic guidelines about how to develop Internet promotion for the tourism industry in Bangladesh.