The Role of Social Media Marketing in the Tourism and Hospitality Industry

Abstract

Social networking is a series of Web 2.0-based applications that connect, communicate, and exchange ideas, views, perspectives, knowledge, and relationships among internet users worldwide. In the age of social media, businesses' marketing tactics have shifted from bringing products out to encouraging customers to buy things into their stores to foster a more engaging and mutually beneficial relationship. It is a significant player in the online tourism sector since it is a common and influential information source for tourists looking for destination-specific information. This study was conducted qualitatively, and this illustrates and discusses the role of social media marketing and how it works in the tourism and hospitality industries, with an emphasis on Bangladesh in particular, using a range of literature, including academic articles, journals, and books. This study would educate academics, researchers, politicians in tourism industries, and government officials about the importance of social media marketing.