A Novel Sentiment Analysis Model of Museum User Experience Evaluation Data Based on Unbalanced Data Analysis Technology

Abstract

With the development of virtual reality and digital reconstruction technology, digital museums have been widely promoted in various cities. Digital museums offer new ways to display and disseminate cultural heritage. It allows remote users to autonomously browse displays in a physical museum environment in a digital space. It is also possible to reproduce the lost heritage through digital reconstruction and restoration, so as to digitally present tangible cultural heritage and intangible cultural heritage to the public. However, the user’s experience of using digital museums has not been fully and deeply studied at present. In this study, the user’s experience evaluation data of digital museum are classified and processed, so as to analyze the user’s emotional trend towards the museum. Considering that the user’s evaluation data are unbalanced data, this study uses an unbalanced support vector machine (USVM) in the classification of user evaluation data. The main idea of this method is that the boundary of the support vector is continuously shifted to the majority class by repeatedly oversampling some support vectors until the real support vector samples are found. The experimental results show that the classification obtained by the used USVM has a good practical reference value. Based on the classification results of the evaluation data, the construction of the digital museum can be further guided and maintained, thereby improving the user experience satisfaction of the museum. This research will make an important contribution to the construction of the museum and the inheritance of culture.