Innovative Marketing Framework for Enterprises Using Edge-Enabled Data Analysis

Abstract

An effective marketing strategy has become a challenging task with the development of the social economy for the reform and innovation of many domestic and foreign enterprises. The idea of edge computing is also gaining prominence and is broadly recognized. Edge-enabled solutions provide computing, analysis, storage, and control nearer to the edge of the network. The existing literature highlights the concepts of social media marketing and evaluates the advantages of social media for communication between individuals and companies. However, there is a lack of an effective marketing strategy for enterprises. This article proposes an innovative marketing framework for enterprises using data analysis and wireless networks. The proposed framework is composed of two different modules. Initially, a corporate innovation and marketing framework module is established through edge computing to carry out a wireless transmission of relevant data and information at the edges of the network. Later, the enterprise marketing resource optimization module is constructed based on the particle swarm algorithm. The proposed framework performs efficient calculation and storage using a resource optimization module. The feasibility and effectiveness of the proposed framework are verified using the analysis of the actual case test results. This proposed framework can effectively improve the innovation efficiency level of existing enterprises and the optimization of marketing management resources.