Abstract
With the emergence of Level 4 automated vehicles, it is necessary to investigate the impact of these vehicles on mode choice. Previous studies have looked at the potential benefits and drawbacks of automated vehicles, but there has been little research done on how these vehicles will impact individuals’ travel behaviors. This paper proposes a needs‐based approach to study the impact of Level 4 automated vehicles on mode choice. The approach takes into consideration the travel needs of different individuals and their willingness to adopt new technologies. Through a stated preference survey in China, the data on travel preferences and the perceived safety levels of automated vehicles can be collected. Then, a model is built to simulate the adoption of Level 4 automated vehicles and estimate the mode split for different scenarios. The results indicated that private AV modes are preferred, and business and nonwork trips may be the targeted market for all AV modes. Overall, value of automation increases with income for private modes, with large variance. Furthermore, Pro‐AV attitude has a positive effect on value of automation, especially for self‐owned AV and AV subscription. Accordingly, the needs‐based approach demonstrates a promising method to study the impact of new technologies on travel behaviors and provides insights for policy makers to promote more sustainable transportation systems.