Exploring the Influence of Big Data Technology on the Innovation of the Enterprise Economic Management Mode

Abstract

The aim of this study is to help financial enterprises establish a solid foundation in a big data ecosystem (BDE) and fully play their competitive edges in the fierce business competition. This paper innovatively conducts research studies on the reform of enterprise financial management. First, it expounds on the relevant concepts of big data technology (BDT) alongside financial management. Afterward, the impact of BDT on enterprise financial management is examined. Consequently, a financial enterprise-oriented economic management model is proposed by integrating BDT, enterprise economic management (EEM), and enterprise performance evaluation methods. Further, an experiment is designed to verify the proposed model on estimating the annual enterprise operating income (OI) and human resource (HR) structure. The research findings show that the predicted and actual OI error is within 6%. The predicted enterprise personnel deployment only deviates slightly from actual personnel deployment. Thus, the proposed economic management model can accurately predict OI and cost. It provides a reliable reference for enterprise innovation management, optimizing recruitment conditions, sales strategy, and development strategy. Lastly, the research deficiencies are pointed out alongside corresponding suggestions.