Network Public Opinion Monitoring System for Agriculture Products Based on Big Data

Abstract

The influence of online public opinion on agricultural product safety on the society is increasing. In order to correctly guide the direction of online public opinion on agricultural products, help the agricultural sector turn from passive to active public opinion, timely prevent the spread of negative public opinion, and reduce the negative impact on public opinion hot events, it is especially important to improve the ability of monitoring agricultural products’ network public opinion. This research is based on big data technology to develop an agricultural products’ network public opinion monitoring system that can collect, process, and analyze data in real time, discover and track hot topics, and calculate and visualize the polarity of public sentiment. The use of big data technology to increase the processing speed aims to strengthen the public’s supervision of the public opinion on the network security of agricultural products and provide an effective basis of the decision-making of relevant departments.