The Interactive Relationship between Rural Ecotourism Development and New Rural Construction under the Background of Internet

Abstract

Rural ecotourism is of great significance to the construction of new countryside, including promoting rural social progress, adjusting agricultural industrial structure, and increasing farmers’ income. Starting with the basic concepts of rural ecotourism and new rural construction, this study compares and analyzes the development background and main characteristics of rural ecotourism at home and abroad and evaluates the development of rural ecotourism based on the Internet. This study takes Shahe City in Hebei Province as an example to develop rural ecotourism in the new rural construction and analyzes its tourism development status combined with the Internet+. Combined with its development orientation and basic conditions, this study summarizes the main measures for the development of rural ecotourism in Shahe City, Hebei Province, in order to improve the effectiveness of new rural construction. The results showed that the income of Shahe tourism increased by 31.5%, and the income of outbound tourism increased by 8.9%. This shows that the new rural construction can promote the development of rural ecotourism, increase the passenger flow, and improve the per capita income. The new rural construction and rural ecotourism development complement each other.