Affiliation:
1. National Textile University, Pakistan
2. Government College University, Faisalabad, Pakistan
Abstract
Even in deprived areas, a variety of attractions are emerging as the global tourist sector grows at an unprecedented rate. This chapter explores the complex facets of ecotourism, looking at its quick growth and effects on developed and poor countries alike. With an emphasis on adventure and cultural tourism, it investigates the innovative marketing techniques used by developing nations to promote their natural and cultural landmarks. The chapter emphasizes how, despite ecotourism's benefits, health concerns are often overlooked in the planning stages of tourism projects, having an impact on both local populations and the little health resources available to them. By means of an exhaustive examination, it emphasizes the necessity of taking preemptive steps to guarantee the welfare of receiving communities, thereby cultivating sustainable tourism locations.
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