The Impact of Digital Strategic Orientation on Enterprise Sustainable Performance Against the Background of 2030 Sustainable Performance Goal

Abstract

Under the background of the 2030 sustainable performance goal, in the sustainable performance, strategic orientation has been paid much attention because of its importance and management controllability. Whether the market-oriented strategy of enterprises can affect the legitimacy of enterprises and what kind of complex relationship exists between market orientation, legitimacy of enterprises, and enterprise performance. Therefore, from the perspective of digital theory, this paper makes an empirical test on the above problems by introducing the intermediary variable of enterprise legitimacy, so as to make up for the shortcomings of the existing research. When the time index reaches 50, among the four dimensions of the experiment, the average correlation of digital culture is 1.12, the average correlation of resource integration is 0.58, the average correlation of process optimization is 0.74, and the average correlation of technical capability is 0.64. Among the four dimensions, the proportion of digital culture is the highest, and the CITC value of each measurement item in each dimension is greater than 0.5, so the deletion of each item cannot be increased. If the enterprises under digitalization can meet the social expectations and cognition of all stakeholders in the strategic-oriented sustainable performance system, they will be recognized and accepted by them, thus gaining higher legitimacy.