Coupling Coordinated Development Model of Urban-Rural Logistics and Empirical Study

Abstract

This paper builds a coupling coordinated development model for urban-rural logistics based on coupling theory and synergy theory, designs an index system for the coordinated development of urban-rural logistics based on supply chain management, and determines the weight of the index system using the entropy method. Supported by official statistics, this paper measures the level and analyzes the changing trend of the coupling coordinated development of urban-rural logistics from 2001 to 2015 in China. The results show that, in the study period, the orderly development level of both urban and rural logistics was improved, and the coordinated development level of urban-rural logistics generally maintained a slow upward trend. However, the interactive coupling level between urban and rural logistics was stagnant, and the orderly development differences were gradually enlarged. This study suggests that setting up urban-rural logistics integrated systems, including material flow, financing flow, information flow, and commerce flow, has become an effective way to break through the division between urban and rural logistics and realize the coordinated development of urban-rural logistics.