Research on Precision Marketing of Real Estate Market Based on Data Mining

Abstract

As one of the basic industries in China, the real estate industry contributes much to the national GDP every year and plays an important role in stimulating the economy. After years of development, the real estate industry has accumulated a large number of sales data, includes the data of customer and construction. However, the utilization of them is still in the stage of extensive collection and use, which is not sufficient for the accumulated data. Therefore, a precise marketing management system for real estate enterprises based on data mining technology is developed in this paper. Through big data mining, the target customers can be accurately subdivided and portraited, which realizes the matching and prediction of resources. On this basis, accurate marketing and promotion of multichannel collaboration are implemented, which realizes the innovation of real estate marketing mode in the era of big data.