Tourist Attraction Recommendation Method Based on Megadata and Artificial Intelligence Algorithm

Abstract

As China’s economy continues to grow of informational technology and mobile Internet industry, the online tourism industry has received more and more extensive attention and use. However, as an emerging industry, users often need to spend a lot of time to choose travel services that match their needs because of the complex amount of relevant information. Under such circumstances, this paper studied the recommendation method in travel platform. First, the big data is used to extract user data. Secondly, the current online travel business recommendation for users has the problem of low accuracy. The reason is that the services provided are still in traditional recommendation algorithm. In this paper, the Bayesian network is used to evaluate the user’s attribute preference and generate a data model, using effective methods in artificial intelligence algorithms to improve collaborative filtering algorithms and finally generate hybrid recommendation algorithms. Compared with the traditional recommendation method, the experimental results showed that the research can improve the recommendation accuracy of tourist attractions by 6.55%, increase the user’s satisfaction for the platform, and enhance the visit rate and retention rate of the tourist attraction recommendation platform.