The Social Construction of Targeted Television Advertising

Author:

Jennes Iris1,Van den Broeck Wendy1

Affiliation:

1. Vrije Universiteit Brussel & imec-SMIT, Brussels, Belgium

Funder

EPSRC

Publisher

ACM

Reference37 articles.

1. Ang I. (2006) Desperately seeking the audience. Londen: Routledge. Ang I. (2006) Desperately seeking the audience. Londen: Routledge.

2. Business modelling revisited: the configuration of control and value

3. A Comparison of Three Interactive Television AD Formats

4. Bermejo F. (2009) Audience manufacture in historical perspective: from broadcasting to Google New Media & Society 11(1--2): 133--154. Bermejo F. (2009) Audience manufacture in historical perspective: from broadcasting to Google New Media & Society 11(1--2): 133--154.

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1. Unpacking Editorial Agreements in Collaborative Video Production;ACM International Conference on Interactive Media Experiences;2020-06-17

2. Explicating the Challenges of Providing Novel Media Experiences Driven by User Personal Data;Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video;2018-06-25

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