A Comparison of Three Interactive Television AD Formats
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/15252019.2009.10722160
Reference87 articles.
1. Effects of Media Formats on Emotions and Impulse Buying Intent
2. Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences
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