Data-Driven Perspectives: Examining the Impact of Advertising Design on Ecommerce Marketing Performance through Facebook Algorithm-Reference-Cited by-同舟云学术

Data-Driven Perspectives: Examining the Impact of Advertising Design on Ecommerce Marketing Performance through Facebook Algorithm

Published:2023-09-22 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2023 6th International Conference on Big Data Technologies
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Author:

Liu Chia Shen¹^ORCID,Chao Jenyi²^ORCID,Liu Chia Hung³^ORCID

Affiliation:

1. Graduate School of Business Administration, National Taiwan University of Science and Technology, Taiwan

2. Graduate School of Curriculum and Instructional Communications Technology, National Taipei University of Education, Taiwan

3. Department of Chemical Engineering, National Taiwan University of Science and Technology, Taiwan

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3627377.3627410

Reference8 articles.

1. C. S. Liu . 2022. The Key Factors of Content and Design Elements on Advertising Performance. Master Thesis , Global MBA , National Taiwan University . C. S. Liu. 2022. The Key Factors of Content and Design Elements on Advertising Performance. Master Thesis, Global MBA, National Taiwan University.

2. H. Ma . 2022. Factors of 2D Ads for the Higher Willingness to Purchase on Young Consumers – Evidence on Snacks. Master Thesis , Global MBA , National Taiwan University . H. Ma. 2022. Factors of 2D Ads for the Higher Willingness to Purchase on Young Consumers – Evidence on Snacks. Master Thesis, Global MBA, National Taiwan University.

3. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

4. Advertising visuals in global brands’ local websites: a six-country comparison

5. Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes