GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation-Reference-Cited by-同舟云学术

GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation

Published:2020-07-25 Issue: Volume: Page:
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Container-title:Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval
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Author:

Bao Wentian¹,Wen Hong¹,Li Sha²,Liu Xiao-Yang³,Lin Quan¹,Yang Keping¹

Affiliation:

1. Alibaba Group, Hangzhou, China

2. University of Illinois Urbana-Champaign, Champaign, IL, USA

3. Columbia University, New York City, NY, USA

Publisher

ACM

Link

Reference37 articles.

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