GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation
Author:
Affiliation:
1. Alibaba Group, Hangzhou, China
2. University of Illinois Urbana-Champaign, Champaign, IL, USA
3. Columbia University, New York City, NY, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3397271.3401425
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1. Deep CTR Prediction in Display Advertising
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