Unveiling Behind-the-Scenes Human Interventions and Examining Source Orientation in Virtual Influencer Endorsements

Author:

Liu Fanjue1,Lee Yu-Hao1

Affiliation:

1. College of Journalism and Communications, University of Florida, United States

Publisher

ACM

Reference63 articles.

1. The Impact of AI on the Advertising Process: The Chinese Experience

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3. Gyeongbin Park , Dongyan Nan , Eunil Park , Ki Joon Kim , Jinyoung Han and Angel P . del Pobil. 2021. Computers as social actors? Examining how users perceive and interact with virtual influencers on social media . In Proceedings of the 2021 15th International Conference on Ubiquitous Information Management and Communication (IMCOM ’21) . IEEE, New York, 1–6. https://doi.org/10.1109/IMCOM5 1814 .2021.9377397 10.1109/IMCOM51814.2021.9377397 Gyeongbin Park, Dongyan Nan, Eunil Park, Ki Joon Kim, Jinyoung Han and Angel P. del Pobil. 2021. Computers as social actors? Examining how users perceive and interact with virtual influencers on social media. In Proceedings of the 2021 15th International Conference on Ubiquitous Information Management and Communication (IMCOM ’21). IEEE, New York, 1–6. https://doi.org/10.1109/IMCOM51814.2021.9377397

4. Intimacy Between Actual Users and Virtual Agents: Interaction through "likes" and "comments"

5. Evangelos Moustakas , Nishtha Lamba , Dina Mahmoud , and C. Ranganathan . 2020. Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers . In Proceedings of the 2020 International Conference on Cyber Security and Protection of Digital Services. IEEE , New York, 1–6. https://doi.org/10.1109/CyberSecurity49315. 2020 .9138861 10.1109/CyberSecurity49315.2020.9138861 Evangelos Moustakas, Nishtha Lamba, Dina Mahmoud, and C. Ranganathan. 2020. Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers. In Proceedings of the 2020 International Conference on Cyber Security and Protection of Digital Services. IEEE, New York, 1–6. https://doi.org/10.1109/CyberSecurity49315.2020.9138861

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