Affiliation:
1. Mobile Life, Stockholm University
Abstract
Online review Web sites have enabled new interactions between companies and their customers. In this article we draw on interviews with users, reviewers, and establishments to explore how local review Web sites can change interactions around local places. Review Web sites such as Yelp and Tripadvisor allow customers to “previsit” establishments and areas of a city before an actual visit. The collection of a large numbers of user-generated reviews has also created a new genre of writing, with reviewers gaining considerable pleasure from passing on word of mouth and influencing others’ choices. Reviews also offer a new channel of communication between establishments, customers, and competitors. We discuss how review Web sites can be designed to cater for a broader range of interactions around reviews beyond a focus on recommendations.
Publisher
Association for Computing Machinery (ACM)
Subject
Human-Computer Interaction
Reference52 articles.
1. Consumer Culture Theory (CCT): Twenty Years of Research
2. Blank G. 2007. Critics Ratings and Society: The Sociology of Reviews. Rowman & Littlefield. Blank G. 2007. Critics Ratings and Society: The Sociology of Reviews . Rowman & Littlefield.
3. The Effect of Word of Mouth on Sales: Online Book Reviews
Cited by
15 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献