The influence of shopping values on consumers' behavioral intention on m-shopping-Reference-Cited by-同舟云学术

The influence of shopping values on consumers' behavioral intention on m-shopping

Published:2019 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning - IC4E '19
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Author:

Chen Wen-Kuo¹,Hung Pei-Chu¹,Hsu Pi-Ying¹,Liu Szu-Ting¹

Affiliation:

1. Chaoyang University of Technology, Taichung City, Taiwan

Publisher

ACM Press

Reference34 articles.

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4. Babin, B. J., Gonzalez, C., & Watts, C. 2007. Does Santa have a great job? Gift shopping value and satisfaction. Psychology &Marketing, 24(10), 895--917.

5. Cheng, V. 2013, July 5. MIC: 57.1% consumers using mobile devices for shopping in Taiwan. Retrieved from http://www.bnext.com.tw/article/view/id/28487

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