An Empirical Comparison of Technologically Mediated Advertising in Under-connected Populations
Author:
Affiliation:
1. University of Michigan, Ann Arbor, MI, USA
2. New York University - Abu Dhabi, Abu Dhabi, UAE
3. University of Maryland, College Park, MD, USA
4. Lahore University of Management Sciences, Lahore, Pakistan
Funder
UNICEF
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3313831.3376683
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2. 2018b. Social media users report phone calls by impersonators claiming to be military men. (2018). https://www.dawn.com/news/1395221 2018b. Social media users report phone calls by impersonators claiming to be military men. (2018). https://www.dawn.com/news/1395221
3. An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
4. New media interactive advertising vs. traditional advertising;Alexa Bezjian-Avery;Journal of Advertising Research,1998
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