Gamified Ads-Reference-Cited by-同舟云学术

Gamified Ads

Published:2019-05-02 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
language:
Short-container-title:

Author:

Altmeyer Maximilian¹,Dernbecher Kathrin¹,Hnatovskiy Vladislav¹,Schubhan Marc¹,Lessel Pascal²,Krüger Antonio²

Affiliation:

1. German Research Center for Artificial Intelligence (DFKI), Saarland Informatics Campus, Saarbrücken, Saarland, Germany

2. German Research Center for Artificial Intelligence (DFKI), Saarland Informatics Campus, Saarbrücken, Germany

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3290605.3300412

Reference49 articles.

1. Designing online banner advertisements

2. Positive Effects of Disruptive Advertising on Consumer Preferences

3. Controlling the False Discovery Rate: A Practical and Powerful Approach to Multiple Testing;Benjamini Yoav;Journal of the Royal Statistical Society,1995

4. Motivational effects and age differences of gamification in product advertising

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Self-Determination Theory and HCI Games Research: Unfulfilled Promises and Unquestioned Paradigms;ACM Transactions on Computer-Human Interaction;2024-06-30

2. AdverTiming Matters: Examining User Ad Consumption for Effective Ad Allocations on Social Media;Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems;2021-05-06

3. Serious Snacking: A Survival Analysis of how Snacking Mechanics Affect Attrition in a Mobile Serious Game;Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems;2021-05-06

4. The Gamification of Branded Content: A Meta-Analysis of Advergame Effects;Journal of Advertising;2021-01-26

5. (M)ad to See Me?;Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies;2020-06-15