Positive Effects of Disruptive Advertising on Consumer Preferences

Author:

Bell Raoul,Buchner Axel

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference28 articles.

1. Do Interruptions Pay Off? Effects of Interruptive Ads on Consumers' Willingness to Pay;Acquisti;Journal of Interactive Marketing,2011

2. Positive Effects of Negative Publicity: When Negative Reviews Increase Sales;Berger;Marketing Science,2010

3. Exposure and Affect: Overview and Meta-analysis of Research, 1968–1987;Bornstein;Psychological Bulletin,1989

4. The Attribution and Discounting of Perceptual Fluency: Preliminary Tests of a Perceptual Fluency/Attributional Model of the Mere Exposure Effect;Bornstein;Social Cognition,1994

5. Recognition Memory and the Mere Exposure Effect;Brooks;Journal of Experimental Psychology: Learning, Memory, and Cognition,1989

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