Understanding and Modeling User-Perceived Brand Personality from Mobile Application UIs
Author:
Affiliation:
1. Hong Kong University of Science and Technology, Hong Kong, Hong Kong
Funder
National Key Research and Development Plan
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3290605.3300443
Reference58 articles.
1. Dimensions of Brand Personality
2. A re-examination of the generalizability of the Aaker brand personality measurement framework
3. Beyond Beauty: Design Symmetry and Brand Personality
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